Cases in Health Care Marketing
Cases in Health Care Marketing

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Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment.Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor’s materials.

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  • Released: February 26, 2010
  • Author: John L. Fortenberry Jr.
  • Rating: 4,6
  • Publisher: Jones & Bartlett Learning; 1st edition (February 26, 2010)
  • Total Page: 252 pages
  • File Size: 762 KB
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