Have you ever wondered how advertising agencies, who charge big money, write product descriptions that have goods flying off the shelves time and time again?How do big brands come up with adverts that have us reaching for our hard-earned cash to buy stuff we didn't even know we wanted?The good news is that there isn't any luck involved. There are tried and tested methods for writing sizzling-hot product descriptions that you can master yourself.Whether you're selling a pair of trainers on Ebay, setting up an online store or you're a writer looking to break into this lucrative field, Write Product Descriptions that Sell guides you through the process. Look out for expert insider tips and tricks and learn how to swerve the many pitfalls of sales writing.By learning established sales-psychology practices, evaluating examples, reading industry professional insights and completing the exercises, you'll crack open the secret of selling your products like hot cakes!From identifying your audience and learning what makes them tick to writing attention-grabbing headlines and copy to nail the sale, this book will transform your writing.Start your journey and learn how to write product descriptions like a pro...