Building and Optimizing High Converting Landing PagesPractical tips for creating successful landing pages that will help you generate more leads.The first landing page was created back in 2003 to boost the slow sales of a product. The company was Microsoft and the product was MS Office. Since then, the landing pages flourished and spread widely. There isn’t a single successful online campaign without a dedicated, beautifully designed and optimized landing page. In this guide, we will dig into the structure of great landing pages by looking into the rules, best practices and successful examples. We will also dive into the components that make users purchase a product or a service. This guide also will give you useful insight of optimization and testing of landing pages.Type of landing page covered:Welcome pageSqueeze pageLead capture pageSales page