Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good
Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good

Feel Free Read Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good Kindle

Six fail-proof steps to social marketing success!This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback.The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change.  All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.Follow the author on Facebook - click here to visit her page!

  • Released: February 24, 2020
  • Author: Weinreich Nedra Kline
  • Rating: 4,4
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB

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