The Psychology of Advertising
The Psychology of Advertising

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This is an eighth edition of a charming book first written in 1908 by Walter Dill Scott, an advertising practitioner in Chicago, Illinois. Psychology was barely out of its infancy, yet Scott applies concepts of memory and emotion to the creation of advertising and advertising campaigns. His chapter on food advertising is sprinkled with interesting items of historic fact: Pork consumption by Americans decreased by 60 percent between 1850 and 1900, while egg consumption in the US increased by 85 percent between 1880 and 1900.Reproduced with all of the original illustrations, this is a truly unique eBook.

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  • Released: February 24, 2020
  • Author: Walter Dill Scott
  • Rating: 4,9
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB
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